Mahindra & Mahindra, India’s largest utility vehicle and tractor maker, hopes to announce in 2-3 weeks a timeframe for the launch of its pick-up trucks in the US.
The US market is crucial for Mahindra to achieve its objective of becoming a global player but the launch, originally expected late last year or early 2010, has been delayed due to safety and emission certification.
The pick-up will be competing with Ford Motor’s 2010 Ford Ranger and Toyota’s Tacoma models in the United States, the world’s largest market for SUVs and pick-ups.Mint
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